For example, you might discover that one of your competitors gets 30% of its traffic from social media, but you currently do not invest in social media. By understanding what is working well for your competitors, you can identify valuable traffic opportunities that you're currently missing. Gain a competitive edge on competition by understanding their online tactics and performanceĪnalyzing your competitors' online performance is an easy way to help grow your own website.Better evaluate new business opportunities.There are three primary benefits of completing a competitor traffic analysis: Why is Competitor Traffic Analysis Important? We've listed the best competitor research software tools below, and share the results of our own data accuracy test to give you our recommendation for the best traffic analysis solution. While many of these tools can be used to complete a competitor traffic analysis, there are some that provide access to the best competitor data. Typically, companies leverage several online marketing tools to complete a competitor traffic analysis. How Much Do Traffic Analysis Tools Cost?Ĭompetitor traffic analysis is a digital marketing best practice that companies use to investigate competitors and improve their websites' performance.What Data Points Should You Investigate?.Why is Competitor Traffic Analysis Important?.
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